WooCommerce can be an extremely powerful e-commerce platform with its scalability and customization options for your online Shopify store.
However, if you’re reading this article, you may be considering making the switch from WooCommerce and migrating to Shopify.
If you’re considering migrating your WooCommerce site to Shopify, are you struggling with the following in WooCommerce?
- There’s too much store customization and you’re experiencing analysis paralysis;
- You’re struggling to build the online store you want because you’re not a developer and have a lack of coding knowledge;
- Plugins and their frequent updates/breaks are becoming more of a hindrance than a help;
- You’re worried about the security and speed of your site; or
- Your online sales are plateauing, and you’re worried about finding new customers or keeping existing customers.
If one or more of these concerns apply to you, it’s time to stop working with an e-commerce platform that isn’t meeting your needs—meaning it is time to migrate your store from WooCommerce to Shopify.
If this sounds like a complicated process, or if you’re not completely sure whether you want to make the switch, don’t fret!
In this article, we’ll dive into:
- What Shopify is and its key differences from WooCommerce;
- Five reasons why you should migrate your store from WooCommerce to Shopify;
- How to complete the Shopify store migration in 3 easy steps; and
- Where to turn if you’d like additional support throughout the transition.
What is Shopify?
Before we jump straight into the benefits of Shopify over WooCommerce, let’s explore what the platform is first.
Shopify is the all-in-one commerce platform to start and grow a business. More than a million businesses have chosen Shopify to power their online store.
Why have so many businesses chosen Shopify? Here are some of its key features:
- It allows you to sell products online with little to no coding knowledge;
- You can run a retail and online store simultaneously through the platform; and
- You can drive sales using powerful integrations and digital marketing tools.
Shopify combines more than ten years of business experience as an e-commerce platform with modern design trends, security requirements and automatic updates. This means no fumbling around with complicated code, software updates or tricky plugins.
An outdated, complicated e-commerce site could be costing you money, time and sales. So, Shopify could be the solution you’ve been looking for to get your site back on track.
5 Reasons Why You Should Migrate from WooCommerce to Shopify
Whether you’re struggling with the complexity of WooCommerce or simply looking to drive sales, here are five key reasons you shouldn’t delay in migrating from WooCommerce to Shopify.
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Improve your site speed and security
Whether it’s the speed of your site or the safety of your customers’ information, you can rely on Shopify to take care of everything.
You can breathe easy knowing that your store and customer data is secure. It has industry-leading security, including 256-bit SSL certificates, Level-1 PCI compliance and 99.98% uptime.
This not only means that your site is really safe, but that it’s extremely reliable too. You also won’t experience costly server outages that could spell out serious losses in sales.
Lastly, Shopify maintains its fast and secure servers for you. Therefore, you won’t have to experience frustrating tech issues maintaining servers yourself or have to endure slow, lengthy software updates.
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Simplify your store management
On top of being fast and secure, Shopify offers a simplified store setup and makes day-to-day inventory management easy.
Are you looking to sell on other platforms such as Amazon, Facebook, eBay or Pinterest? Shopify’s built-in multichannel integration allows you to reach new customers on other platforms at the click of a button.
It will also support your business as it grows. Shopify can take any merchant from their start to scaling globally by allowing them to:
- Sell and ship around the globe;
- Receive payments in multiple currencies; and
- Spend less time creating shipping labels or calculating shipping costs.
From shipping to cross-channel sales, Shopify makes what could be complicated processes for online merchants a breeze.
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Take advantage of the Shopify App store
While one of WooCommerce’s greatest features is its customizability, the complexity of the plugins and their constant updates can be a nightmare.
Never worry about updates or plugin complexity again with Shopify apps. The app store is always up to date and never affects your store’s functionality.
With hundreds of free or paid apps, you can tailor your site to give you all the features you need to run your business. Not only will it make running your business easier, but it’ll create a seamless experience for your customers.
They also provide a significant amount of added functionality with ease for merchants who aren’t familiar with website coding.
Some examples of the power of Shopify apps are:
- Providing delivery estimates to your customers;
- Adding interactive social media platforms;
- Customizing shipping options;
- Adding product reviews with photos to your products;
- Creating coupons and offering pop ups or banners; and
- Making online returns effortless for your customers.
If you’re not finding the exact functionality you’re looking for in the app store, Marketplace Solutions can create custom Shopify apps for your site.
Our team will meet with you to determine your needs, create and test the app, integrate it into your Shopify store and regularly update it. You’ll app-solutely love it!
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Boost your sales
Struggling with stagnant sales? One of Shopify’s greatest features are all the built-in tools enabling you to reach new sales targets.
For example, Shopify’s analytics dashboard gives you tons of insights on traffic, conversion rates and more. It’ll tell you exactly how your efforts are driving results and where you may need to pivot.
It’s also easy to reach new customers and keep existing customers in Shopify. With the Marketing function, you can increase sales by sending targeted email campaigns, setting up abandoned checkout emails and more.
You can also create automated campaigns that can show your products on Google and Facebook to prospective customers, or even send SMS messages to customers with promotions or announcements.
Lastly, Shopify allows you to optimize your SEO (Search Engine Optimization) on Google and Bing. While Shopify does plenty of the SEO magic for you, their platform allows you to easily edit title tags, meta descriptions, URLs and image alt text to increase your search engine rankings.
Whether you’re a digital marketing expert or not, Shopify makes increasing your sales easy to navigate.
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Receive 24/7 Support
You can breathe a lot easier knowing that Shopify’s support team is available around the clock.
With Shopify, you have access to 24/7 technical support, in-depth documentation, and online forums.
You can also accelerate your business success with educational content from the Shopify Partner Academy.
There’s no need to wait around for a developer to answer you during business hours. With Shopify, have your issues resolved at any time to keep your sales rolling in.
How to Migrate from WooCommerce to Shopify
If you are ready to make the leap from WooCommerce to Shopify, the process of migrating your store is simple and easy.
Using the Store Importer app, you can complete the migration in three easy steps.
- Export your store data from WooCommerce
- Import your store data to Shopify
- Review and update your imported data
Shopify has a complete migration guide in its Help Center to take you through the steps in detail and make the transition seamless.
The guide also provides other considerations for your migration, such as importing additional data and prompting customers to reset their passwords, since encrypted data like passwords can’t be migrated.
Even though you can migrate from WooCommerce to Shopify on your own, if you’d rather have an expert in your corner, the Shopify experts at Marketplace Solutions can help you make the switch.
Migrate to Shopify Today and Watch Your Sales Grow
As one of the easiest to use and easiest to set up platforms on the market, you’ll wish that you’d migrated your site from WooCommerce to Shopify sooner.
If you’re still unsure about how WooCommerce and Shopify compare or whether you should make the switch, here are some additional resources you can check out:
Or don’t hesitate to contact our Shopify experts at Marketplace Solutions for support.
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